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How to stop losing deals you should have won

Thank you for your time but we’ve decided not to move forward on this occasion

“I can’t believe I’ve just lost another deal 😔

We help CEOs selling a service hit their £1m a year revenue goal

MESSAGES

ALEX - POTENTIAL CLIENT

i want to transform my business

“We have thousands of leads in our database and new leads entering our sales funnel on a weekly basis, yet our sales conversion rates are below 4%”

Are you a CEO seeing this from your sales team too often?

If so, you’re not the only one! It’s a big sales problem and it’s causing a lot of frustration, stress and anxiety!

You’ve probably spent thousands of pounds and millions of hours on marketing tactics, attracting amazing leads with content and conversations on social media.

or leads you’ve personally reached out to and built relationships with.

You’ve recruited a few sales people.

Your future looks bright and you can’t wait to take a step back from selling and start focusing on growth and creating more impact!

And yet 90%+ of your sales comes from referrals

Notification:
Another guide has been downloaded

But three months down the road you lay awake at night wondering:

Why the salesperson(s) aren’t consistently winning business

What else you can do to support them

Whether you’ve made the right hire

Whether you should let go and give the salesperson(s) some space?

How long should you continue to invest in them before you need another solution

Whether you should spend more money on new marketing tactics

We’ve supported hundreds of CEOs and we know how to get to the crux of the problem.

It’s usually one or all of the following:

Weak sales plan

Wrong mindset

Weak sales conversations

When building a sales plan

The team use different pipeline tracking methods including notepad and pen!

All leads under one list

Salespeople don’t update notes

You invest in a CRM system

The goal posts keeps changing from what was initially agreed on

Targets are either too low or too high

Nothing is tracked and reviewed consistently

You Embed Targets & KPIs

Sales tactics are short lived not leaving room for results to show

There is no blueprint or playbook in place to scale

Focus on new leads and not the entire sales journey

You create a sales process

And we’re not saying you don’t try to fix the problems.
You do! But this is what tends to happen…

However...

When trying to embed a positive mindset

The team learn a few tactics but don’t improve skills over time

They go back to default way of doing things - it’s hard to change a habit

“I know best”. Not open to learning new things

You invest in sales training

The salespersons walks away feeling more demotivated

Leaders find themselves frustrated by the challenges and lack of tangible results.

Nothings changes

You start holding regular reviews

Despite good attempts, old habits die hard

Without clarity of goals, sales team struggle to focus their efforts effectively.

The emotional rollercoaster continues

You encourage self development

However...

When having sales conversations

Sales pitch > Send Proposal > Get ghosted

Don’t adapt tone and body language based on personality type

Don’t dig deep, ask great questions and build trust

First sales conversations

Keep chasing after proposal is sent

Leave potential objections and outcomes to the end - it’s too late!

Stop nurturing and serving

Mid way conversations

Forming friendships rather than securing clients

Negotiations drag on until both parties feel a sense of resentment

Handle objections badly

Closing conversations

And so, as the CEO you are left feeling

Frustrated

Exhausted

Impatient

Because You Know Money Is Being Left On The Table! 💸

And you’ve tried everything to fix the problem but nothing is changing!

Cold prospecting

Social Media

Networking

Partnerships

Referrals

40% tend to be spot on = 20 great leads

Average industry conversion rate is 5-10% (I’m being generous here!)

Average service value (we work with) = £10k

Total new clients generated per month from new leads =
1-2 = £10k - £20k in total per month / £120k-£240k new business sales a year.

An additional 5% from our support over 12 months =

Imagine converting an extra 5% from existing leads
Let's break this down...

A service provider generating £600k-£1m typically attracts a minimum of 50 new enquiries at the top of funnel via:

Lead magnets

£10k in total per month / £120k new business sales a year

Let's plug + play with some numbers!

Wondering what this could look like for YOUR business?

a) Invest in sales training or mentors for the team
b) Hire a sales manager to take the pain away
c) Outsource all the sales activities to another company
d) Other

If your #1 priority is to achieve all of the above, you’re probably looking at the following options at the moment:

Ok, so where are you as a business right now?!?

Let me break it down for you...

Option A) might seem good but it typically cost £1k a day and often hard to measure impact.
Option B) is a great choice if you have the sales process nailed and the money to invest £60k minimum in a sales manager.
Option C) isn't scalable.

That's where The Sales Growth Academy comes in.

This sounds amazing!
How can the Sales Growth Academy support my business?!?

i want to transform my business

We are your mentor and sales manager in one!

Here’s what we don’t do!

We don’t just talk through your sales journey, give you a few tips and charge you a bomb

We don’t just share pretty resources and wish you luck

We are relentless.

We will be listening to calls and picking up on the nuances which turned your prospect off

We will be practising sales conversations with you

We will be looking at how you prepare for sales interactions

We will be engaging with you constantly via our community platform

SIDE NOTE!
There is no quick fix solution for sales success. It takes time, effort, practice and commitment.
We will challenge anyone who tells you they can help you win more sales with a click of a button!

We use what we call OUR SALES COMPASS which consists of
5 pillars and 15 sub pillars to navigate your sales journey.

learn more about your 12 month sales journey here

PILLAR 5

PILLAR 4

PILLAR 3

PILLAR 2

PILLAR 1

Vision & USP
Plans & Systems
Skills & Mindset

Building

Foundations for consistent sales success

Emotional Sales Intelligence
Human Behaviour
Personality types

Thinking:

Understanding the way people think, feel and behave

Rapport Building
Asking great questions
Matching and Nurturing

Understanding

Getting to know your potential customer & build a connection

Pitching & Pricing
Objections & Reactions
Negotiations & Closing

Selling

Your prospects know, like and trust you

Delivery & Implementation
Retaining & Upselling
Referrals & Partnerships

Onboarding

From “Yes” to “Customer Success”

Your sales team will be:

You will be able to:

Smashing their targets

Retaining more clients

Walking around with humble confidence and a spring in their step

Put more resources and time into growth

Spend less time putting out fires or baby sitting your sales team

Beam with pride and joy because your team can sell just as well as you!

And as a consequence...

Been open to our way of doing things
Listened and taken on board our recommendations
Put our advice (from over 20+ years of sales experience) into practice